Blockchain: The Next Dot Com Boom or Modern Gold Rush? Learnings from The Truth Machine: The Blockchain and the Future of Everything

March 15, 2018
by Alan Soucy
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Trust is one of the most fundamental currencies when it comes to — well, everything. The absence of trust slows processes and promotes suspicion, often leading to failure — a nightmare for any business or relationship. The growing buzz surrounding blockchain has ultimately turned into a conversation about the opportunities this technology presents for the future, […]

Sparkpr 2017 – The Tipping Point For Blockchain

December 26, 2017
by Alan Soucy
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As we reflect on our company’s progress this year and a company that has for almost 20 years sat at the forefront of digital transformation, we cannot help but notice the impact that crypto and blockchain technology has had on our company. As such, movement that demanded our attention early this year, appeared to be […]

4 Top Blockchain Trends: Learnings from Block-Con

October 23, 2017
by Alan Soucy
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A converted airplane hangar is not the first place one thinks of when thinking about blockchain technology. However, that is precisely where over a thousand entrepreneurs, investors, and industry enthusiasts gathered on a sunny October day in Santa Monica at Block-Con to advance the conversation about cryptocurrency and blockchain. What emerged from these two days […]

4 Focus Areas for Cryptocurrency Marketing

August 22, 2017
by Jordan Marcus
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With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation. While the fundamentals of messaging still apply, the complexity of cryptocurrencies requires focus on […]

How to Avoid Being Called a Scam: 10 Tips Every Blockchain & Crypto Company Needs to Know

August 7, 2017
by Alan Soucy
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Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam. As the general public gets more informed about these technologies and regulations set in, the frequency of this assertion should decrease. Until then, check out this advice […]

From Logo to Launch: The Compcoin Brand Refresh

August 1, 2017
by Alan Soucy
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When Compcoin came to Spark, the company sought a brand refresh to pair with its upcoming token launch. The AI-powered trading platform had existed for years as Fintech Investment Group, a commodity advisory firm. However, the launch of this new digital token called for a comprehensive program that introduced the world to this cutting-edge technology through […]

Man Pays $26 Million Dollars for Pizza Delivery: Why Blockchain Matters to You

June 19, 2017
by Alan Soucy
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In today’s parlance, this headline would probably be considered high quality fake news. It does, however, have some accurate underpinnings and is an eye-opening example of the emerging power of the blockchain and why blockchain matters. In May of 2010, an early bitcoin supporter named Laszlo posted on a forum an offer to pay 10,000 […]

Introducing Sparkchain – our dedicated team for cryptocurrency and blockchain markets

May 19, 2017
by Alan Soucy
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Today we are announcing Sparkchain, a unique team of highly trained and impassioned specialists focused on the emerging technologies in the cryptocurrency and blockchain markets. We believe that these new technologies will form the foundation of the next significant chapter in the evolution of the internet. Yes, I said it. These technologies will be the […]